my name is haley
I am a multidisciplinary designer & digital creator based in san diego, ca. I build delightful & intuitive human-centered experiences.
my work
I am primarily a UX/UI designer, but I love to dabble in different types of design including graphic design, web design and mobile app design. My work below is a mix of passion projects, client work and projects built at my former agency role.
Women's Fantasy Sports
I am passionate about women's sports and I realized the women's sports sphere was missing a prominent fantasy sports app. And so kicked off my (ongoing) journey to creating a beautiful, easy to use app that can uplift women's sports and maybe one day compete with FanDuel, Draft Kings & ESPN.
Aerospace & Defense
A two year long project redesigning a complex multi-application legacy system to support asset management, increase efficiency, and minimize maintenance costs.
Medical Breakthroughs By Design
Create a unique website for a virtual event facilitating learning and networking opportunities among leaders and innovators in the medical device industry.
Medical Data Networks
Revamp a multi-page website for a diabetes management company that resonates with diabetic users, parents, and caretakers.
experience
The Breaking Wave
About a year ago my friend and I started a podcast called "The Breaking Wave", where we discuss our local NWSL team the San Diego Wave FC. Along with being a cohost of the podcast I work as our sole visual and graphic designer. I produce visuals and content for our Instagram and other social media accounts. I regularly use Adobe Photoshop and Figma to create my designs.
UE Group
UE Group is small UX design and research agency, specializing in complex. technically demanding industries including aerospace, defense and healthcare. During my time with UE Group I worked as a contributing UX designer, gaining familiarity with the full design process and learning how to use industry standard tools including Figma and Adobe XD. I was also exposed to UX research techniques and learned how to communicate across multidisciplinary teams.
Internet Safety Labs
My role at Internet Safety Labs (formerly Me2B Alliance) was a unique one in that rather than physically designing myself I acted primarily as design critic. In this position I was responsible for evaluating different websites on various privacy and data-integrity commitment attributes. Reviewing website designs for dark UX patterns that led to data mis-management and deceived users.
Freelance
Since graduating, I have worked as a freelance web designer and developer. I have experience creating websites from scratch, managing existing sites and redesigning websites as well. I have intermediate experience with HTML/CSS and Wordpress development. I am well versed in a variety of "No-Code" website creation platforms including Webflow, Framer, Squaresapce and Wix (& Wix Studio).
more of me
I am a multidisciplinary digital designer specializing in creative direction, UX/UI design, and product strategy. Design is about how all of the elements of an experience coalesce to create something beautiful - this drives my obsession for crafting beautiful digital experiences that have a holistic and deep understanding of human needs.
With years of UX experience and a background in cognitive science, I use a comprehensive approach to design and seek to deliver innovative and personalized solutions. When I am not adjusting pixels in wireframes or hunting for my new favorite font, I can be found streaming on twitch.tv, co-hosting my NWSL podcast “The Breaking Wave” or enjoying the sunshine at one of the many dazzling beaches in San Diego, CA.
say hello
I am currently seeking out a full-time design role but I am happy to talk one-off projects as well. Let's connect!